Effective Date: July 16, 2026

Fitness Fusion ("Fitness Fusion," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, become a member, contact us, or use any of our services.

By using our website or providing your information, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

Personal Information

• Full name

• Email address

• Phone number

• Mailing address

• Emergency contact information

• Membership information

• Billing information

• Payment details (processed securely through third-party payment processors)

• Information submitted through contact forms

• Personal training inquiries

• Tour or membership requests

Automatically Collected Information

When you visit our website, we may automatically collect information such as:

• IP address

• Browser type

• Device information

• Operating system

• Pages viewed

• Date and time of your visit

• Website referral source

• Time spent on our website

This information helps us improve website performance and user experience.

2. How We Use Your Information

We use your information to:

• Process memberships

• Respond to inquiries

• Schedule tours and appointments

• Provide customer service

• Process payments

• Send membership information

• Deliver newsletters and promotional offers (when you opt in)

• Improve our website and services

• Monitor website usage and performance

• Protect against fraud and unauthorized activity

• Comply with legal obligations

3. Text Messages & Email Communications

If you choose to provide your phone number or email address, you may receive communications regarding:

• Membership updates

• Appointment confirmations

• Class announcements

• Promotional offers

• Facility updates

• Billing notifications

• Customer service communications

You may opt out of marketing emails at any time by clicking the Unsubscribe link included in our emails.

You may opt out of text messages by replying STOP to any marketing text message.

Standard message and data rates may apply depending on your mobile carrier.

4. Payment Information

Payments made through our website or membership system are processed by secure third-party payment providers.

Fitness Fusion does not store complete credit card numbers or sensitive payment credentials on our servers.

5. Cookies & Tracking Technologies

Our website may use:

• Cookies

• Pixels

• Analytics tools

• Session cookies

• Performance cookies

These technologies help us:

• Improve website functionality

• Remember user preferences

• Analyze website traffic

• Measure marketing performance

• Enhance the user experience

You may disable cookies through your browser settings, although some website features may not function properly.

6. Google Analytics

We may use Google Analytics or similar analytics services to better understand how visitors interact with our website.

Google Analytics may collect information including:

• Pages visited

• Time on site

• Device type

• Geographic region

• Referral sources

For more information, please review Google's Privacy Policy.

7. Information Sharing

We do not sell your personal information.

We may share your information with trusted third-party providers only when necessary to operate our business, including:

• Payment processors

• Membership management software

• Website hosting providers

• Email marketing providers

• SMS communication providers

• Technology vendors

• Legal authorities when required by law

These providers are permitted to use your information only as necessary to perform services on our behalf.

8. Data Security

We take commercially reasonable measures to protect your personal information through administrative, technical, and physical safeguards.

While we strive to protect your information, no internet transmission or electronic storage method is completely secure. Therefore, we cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as necessary to:

• Provide services

• Maintain membership records

• Meet legal obligations

• Resolve disputes

• Enforce agreements

When information is no longer required, it is securely deleted or anonymized where appropriate.

10. Children's Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will promptly delete it.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information

• Correct inaccurate information

• Request deletion of your information

• Restrict certain processing

• Withdraw marketing consent

• Request a copy of your personal data

To exercise these rights, please contact us using the information below.

12. Third-Party Websites

Our website may contain links to third-party websites, including social media platforms and payment providers.

Fitness Fusion is not responsible for the privacy practices or content of those external websites. We encourage you to review their privacy policies before providing personal information.

13. SMS & Email Marketing Consent

By voluntarily providing your phone number or email address and opting in, you consent to receive communications from Fitness Fusion.

These communications may include:

• Appointment reminders

• Membership notifications

• Promotional offers

• Event announcements

• Customer support messages

Consent to receive marketing communications is not a condition of purchasing a membership or any other service.

You may opt out at any time using the methods described above.

14. Changes to This Privacy Policy

Fitness Fusion may update this Privacy Policy periodically.

Any updates will be posted on this page with a revised Effective Date. Continued use of our website after changes become effective constitutes acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

Fitness Fusion
491 Erie Street
Lancaster, NY 14086

Phone: (716) 578-7018